Blog

Lanetech’s blog includes short articles on website design and development, Internet services, SEO and social media. Some of the articles are based around common questions that our clients ask us, and some are just for fun. We hope you find the blog helpful!

Responsive Web Design

What is Responsive Web Design?

Responsive web design makes websites look good across all devices: desktop, laptop and mobile (smartphones and tablets). It does this by resizing or moving content to suit the screen size of the device that the website is being viewed on—rather than forcing visitors to zoom in to see any of the content. For example, on a smartphone visitors would see content shown in a single column view, whereas the same content might be shown in two columns on a desktop or laptop device.

Why is it Important?

Responsive web design has been the industry standard for several years. It is especially important today, now that more websites are being viewed on mobile devices than on desktop and laptop devices. According to Ofcom, two-thirds of UK adults (66%) say they go online using their smartphone and about one in ten (8%) only use a smartphone to go online. A recent article by the BBC reported that smartphone sales are now also booming with older adults (55+).

Will it Affect My Ranking on Google?

Google has previously said that content that is not deemed ‘mobile-friendly’ will not rank as well on Google. As more and more people use their mobile devices to search online, Google is introducing a ‘mobile-first’ index of search results. With the move towards prioritising mobile-friendly websites, Google recommends websites have a responsive design.

How Do I Get a Responsive Web Design?

Lanetech is experienced creating websites with a responsive design. We typically use WordPress Content Management System and a WordPress theme. Themes determine the appearance (styling) of the website. We work with clients to select a suitable theme from the many that are available, and provide basic training on WordPress and how to update the content of the website. Please do get in touch if you are considering updating your website — phone 01309 678149 or email info@lanetech.co.uk.

highland tree and fencing services website

New responsive website for Highland Tree & Fencing Services

We are pleased to announce a new responsive website for Highland Tree & Fencing Services by Lanetech. Highland Tree & Fencing Services is a business based in the Scottish Highlands that specialises in tree work, fencing, and stump grinding and removal.

The new website was built using WordPress Content Management System and a simple and attractive website theme sourced by Lanetech. The theme design is responsive, which is considered to be the industry standard today, and it means that the website will work well across all devices (desktop, laptop and mobile). This is especially important given the emphasis that Google now places on mobile optimisation: for a website to rank highly, it must provide a good experience for mobile users. This simple website includes: a (responsive) photo slider with text animation on the Home page; information pages for the individual services; a gallery of images with social media share buttons – Tweet (Twitter) and Like (Facebook); and a contact page with an enquiry form.

Please do get in touch if you are considering updating your website — phone 01309 678149 or email info@lanetech.co.uk. Our team is dedicated to delivering high quality results at competitive prices!

craggan outdoors website homepage

New website for Craggan Outdoors

We are pleased to announce a new responsive website development for Craggan Outdoors by Lanetech has gone live! Craggan Outdoors is an award-winning outdoor activities and education provider.

The new website was built using WordPress Content Management System and a suitable and attractive website theme sourced by Lanetech. The theme design is responsive meaning that it will automatically adjust to the browser settings on the device that the website is being viewed on, and so it looks good on both desktop and mobile devices. Each individual activity page includes an image/video slideshow, client testimonials, a contact enquiry form, and social media share buttons. In total, seven Craggan Outdoors logos were integrated for different sections of the website. The footer area contains a Trip Advisor widget that displays the TripAdvisor traveller rating, ranking, and most recent reviews. The footer area also contains live weather information for Grantown-On-Spey, and Facebook and Twitter social network feeds. We worked on this project with SEO (search engine optimisation) experts TwoFentons who provided a comprehensive SEO package including market and competitor analysis and keyword research.

Please do get in touch if you are considering updating your website — phone 01309 678149 or email info@lanetech.co.uk. Our team is dedicated to delivering high quality results at competitive prices!

stein inn website home page

New website for Stein Inn

We are pleased to announce a new responsive website development for Stein Inn by Lanetech has gone live! Stein Inn is an eighteenth-century inn on the Isle of Skye.

Stein Inn provides accommodation in the Inn and its self-catering apartment, bar meals, and its traditional Highland bar offers over 130 whiskies! The new website was built using WordPress Content Management System and a suitable and attractive website theme sourced by Lanetech. The theme design is responsive meaning that it will automatically adapt to the size of screen that the website is being viewed on and look good across desktop and mobile devices. The website incorporates our business partner (e-availability) online booking system to allow visitors to check the availability of the self-catering accommodation and book and pay online. Visitors can browse the Inn’s food menus and list of whiskies–including the Inn’s ‘Whisky of the Month’. The website also includes a Photo Gallery showcasing the Inn and it’s wonderfully scenic location, travel directions, and information on things to see and do in the area.

Please do get in touch if you are considering updating your website — phone 01309 678149 or email info@lanetech.co.uk. Our team is dedicated to delivering high quality results at competitive prices!

knitted creatures

Knitted creatures spotted in Nairn

For anyone heading to Nairn, keep a look out for knitted residents in the Harbour and Links areas! Nairn Wool Shop staff and volunteers yarn bombed the area with knitted creatures and colourful bunting in celebration of the World Orienteering Championships that is currently being held in Highlands of Scotland (31st July – 8th August). The pieces are fantastically creative and fun to happen across when out walking, and really brighten up the area. My favourite is the honey bee 🙂 I hope they all survive the rain we have been having lately! Congrats to everyone involved!

Highland Wax website development

BEE the first to know! Website development for Highland Wax

We are pleased to announce a new responsive website development for the Highland Wax Company by Lanetech has gone live!

Highland Wax offers a range of scented and unscented massage wax products, using beeswax produced in the Scottish Highlands and the owners’ own garden hives. The new website was built using WordPress Content Management System, a suitable and attractive website theme selected by Lanetech, and WooCommerce eCommerce Toolkit to allow visitors to make purchases online. The theme design is responsive: it will automatically adapt to the size of screen that the website is being viewed on, meaning that it will look good and read well across desktop, tablet and mobile devices. Visitors can order the locally sourced Beeswax products using PayPal and read the story behind the inspiration for the products! New product lines can easily be added to the website.

Please do get in touch if you are considering updating your website — phone 01309 678149 or email info@lanetech.co.uk. Our team is dedicated to delivering high quality results at competitive prices!

BAMS website screen grab

BAMS new responsive website goes live!

We are pleased to announce that a new responsive website for BAMS (British Art Medal Society) by Lanetech, has gone live!

The new website was built using WordPress Content Management System, a stylish WordPress theme sourced by Lanetech, and WooCommerce eCommerce Toolkit to allow visitors to make purchases online using PayPal and PayPoint. The theme design is responsive meaning that it automatically resizes and looks good across desktop and mobile devices. Visitors can browse the Gallery of medals and order medals available for sale as limited editions. In addition, visitors can order selected books, subscribe to and order back issues of The Medal magazine, and become a member of BAMS. The website includes a Noticeboard, links to BAMS social media pages, and new medals and articles added to the Gallery and Noticeboard are automatically added to the Home page.

Please do get in touch if you are considering updating your website — phone 01309 678149 or email info@lanetech.co.uk. Our team is dedicated to delivering high quality results at competitive prices!

christmas jumpers

Christmas Jumper Day!

Christmas Jumper to work Day 🙂 For Save the Children.

rabbit

Meet Patch our office rabbit!

We are used to seeing the occasional wild rabbit at Horizon Scotland. Patch is unusual because he is white and brown coloured and very, very friendly 🙂 He has been living here for several months now and we all love him.

Basic steps to website creation

Website design and development

Website design and development

We were recently asked ‘what do I need to get a website up and running?’ In response, we compiled the basic steps to website creation, which we thought we would share with our blog readers:

  1. Register a domain name. You need to choose and register a domain name. The domain name points to the address on the Web server where your website is hosted. You also need to choose domain extensions e.g. .com, co.uk, .uk, depending on your target audience.
  2. Choose a Web hosting option. The website requires to be hosted (or stored) on a Web server. The website designer/developer can usually arrange suitable Web hosting. See our Internet Services page for more information on web hosting and domain name registration and renewal.
  3. Website design and build. We would usually recommend a content managed website with a responsive design, giving you the control to manage the content within your website and ensuring it reads well across desktop, tablet and mobile devices. See our Website Design & Development page for more detail on web hosting and domain name registration and renewal.
  4. Create content. It is important to write/create good content and to optimise that content for search engine optimisation (SEO). SEO refers to the process of improving the position of your website in organic search results e.g. by Google. See our SEO blog category for tips.
  5. Google Analytics (optional). We would usually recommending adding Google Analytics, which is the industry standard in web analytics. It is a free service that generates detailed statistics about the visitors to a website, e.g. how visitors arrived at your site and how they use your site etc.

Of course, there are many more factors to consider, such as promoting your business online and trading online (eCommerce). Lanetech offers a full website design and development service. Please do get in touch if you would like to discuss a new website or a redesign.

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