Blog

Lanetech’s blog includes short articles on website design and development, Internet services, SEO and social media. Some of the articles are based around common questions that our clients ask us, and some are just for fun. We hope you find the blog helpful!

Bad grammar make good password, researchers say

To help protect against cyber criminals, it’s important to pick unique and strong passwords for all your important accounts and to change them regularly. Typical suggestions for making your password stronger include: use a long password; use a password with a mixture of letters, numbers and symbols; and use a phrase that only you know. However, according to researchers at Carnegie Mellon University, while a password based on a phrase may be easier to remember, it is also easier to crack. The team has developed an algorithm that can crack long passwords that make grammatical sense as a whole phrase, even when interspersed with numbers and symbols. The algorithm is designed to make guesses by combining words and phrases from password-cracking databases into grammatically correct phrases. Read the full article. Get creative and try poor spelling and grammar in your passwords!

Make the most of Scotland as a top tourist destination

Some good news to start the New Year with: Scotland has been named the top tourist destination of 2013 by American broadcasting network CNN following its appearance in last year’s record-breaking Bond film ‘Skyfall’! CNN cited upcoming events including The Open Championship golf tournament and outdoor events taking place as part of the Year of Natural Scotland. We thought we would take the opportunity to share our thoughts on ways in which businesses can make the most of every opportunity – all of which Lanetech, can of course, help with!

  1. SEO: search engine optimisation (SEO) is the process of improving the ranking (visibility) of a website in search engines. In general, the earlier (higher ranked) a website appears in the search results list, the more visitors it will receive from the search engine’s users. See our previous blog post for 5 quick tips on improving your website’s SEO.
  2. Mobile website: increasing numbers of people are using their mobile phones and tablets to access the Internet. If your website doesn’t look good on a mobile or smartphone, you may want to consider a mobile version of your website that takes into account the smaller screen sizes and slower bandwidths, improving the user experience.
  3. Web analytics: Google Analytics is the industry standard in web analytics; it is a free service that generates detailed statistics about the visitors to a website, designed with online marketing in mind. It does come with a rather steep learning curve, which can be daunting at first, but it is worth persevering: in helping you to understand how visitors arrived at your site and how they use your site, you can gain insight to figure out how you can keep them coming back!
  4. Social media: social media marketing has become an important strategy to help prospective customers to find you online and to build relationships through personal/two-way communications. The start of a new year is a good time to review how your business is using social media such as Facebook, Twitter and LinkedIn in your marketing.

Help your customers find you using Google Maps!

Visit Sleat Interactive MapDriving into work today, the radio presenters were discussing how Google Maps has made a comeback to Apple’s iPhone. Earlier this year, the Google Maps app was removed from the iPhone and replaced with Apple’s mapping software. However, the Apple Maps app is somewhat glitchy with many places misnamed, missing or misplaced; the Australian police recently warned motorists that using Apple Maps could be deadly as the town of Mildura has been placed some 40 miles in the Outback! The Maps will improve the more people use it, but in the meantime, customers can download alternatives from the App Store. We wanted to remind our customers that Lanetech can add a Google map that pinpoints your location to your website. Additionally, we can enhance it with other locations relevant to your business such as local accommodation options and visitor attractions – for an example see Visit Sleats interactive map. Please do get in touch if you would like to discuss mapping options.

Stop spammers using your online booking form!

Recaptcha example

One of our clients recently enquired how they could reduce the amount of spam coming through their online booking form. We thought it might be helpful to share our response with all our Blog readers:

We recommended installing CAPTCHA or ReCAPTCHA. You’ve probably all seen CAPTCHA – it’s an online security test to tell computer spamming programmes and humans apart. A common type of CAPTCHA requires user to type letters and/or digits from a distorted image that appears on the screen. The software is popular because it is still relatively effective; the downside is that typing CAPTCHAs is one of the most annoying things on the web! and can be a barrier to people with dyslexia or sight problems. Even their inventor has said that he regrets the amount of time humanity as a whole wastes on these codes each day. As a result, CAPTCHA has evolved to ReCAPTCHA, which involves one randomly generated word and a photo of a word from a text that’s being digitised – so, the software is being put to good use as both a security check and a means to digitise books one word at a time 🙂

CAPTCHA is free – see the official CAPTCHA website for more information. Please do get in touch if you would like Lanetech to add CAPTCHA or ReCAPTCHA to your online booking form (free of charge).

Good mobile web design matters

If you’re an Orange mobile phone user like me, you will have noticed that where it had Orange at the top of the screen it now says EE. EE is the new brand from the company behind Orange and T-Mobile and it is the first brand in the UK to offer a mobile 4G service. Confusingly, just because you see EE on your screen, it doesn’t mean that you have access to 4G – to use 4G you’ll need 4G coverage, a 4G compatible phone, 4G SIM card and 4GEE plan on EE.

Why does this matter? Increasing numbers of people are already using their mobile phones and tablets to access the Internet (if you use Google Analytics, you can track visits from mobile devices: click ‘Audience’ tab and then select ‘Mobile’). Many people believe that faster speeds will mean that mobile phones will become the primary device that people use to browse websites. Thus, it is vital that your website works well on mobile devices.

Please do get in touch if you would like to discuss good mobile web design with us.

5 quick tips to improve your website’s SEO

We’ve recently reviewed and improved the Lanetech website SEO (search engine optimisation). Understanding how search engines work and how to get a website to rank well for keywords can be time-consuming, but here are 5 quick tips to help you get found in Google:

  1. Pick good keywords. Keywords are what users type into the search box for their search query. Picking good keywords is an exercise in balancing relevance and volume. Relevance refers to keywords related to your organisation. Volume refers to how many people search for that keyword. If a keyword has a high volume of searches, chances are it’s going to be quite competitive to make it onto the first page of the search results.
  2. Write good page titles. The page title is what shows up at the top of the browser window and is used for the text of the link in search results. Page titles are important for SEO; not having one makes it hard for search engines to find and index your pages. You should put your most important keywords in your page titles. Note that earlier words in the page title carry more weight so put your most important words first and consider putting your organisation name at the end of the title.
  3. Write good page descriptions. The page description is often included below the page title in search results. By writing a compelling and accurate description for the page, you are more likely to entice users to click on your listing. Page descriptions should be short (1 to 2 sentences otherwise it will be truncated), unique, and contain your keywords.
  4. Use page headings correctly. Headings on a webpage are used to organise information and to help with accessibility. Search engines looks at the headings in the page to understand what it’s about, so you should include important keywords in your headings and tag headings appropriately (H1, H2, H3 etc.). Similarly, from an SEO perspective, remember that search engines can’t ‘see’ images or any text that’s in the image, so you should include an ‘alt’ tag to describe an image in text so search engines understand it.
  5. Paid search (PPC). Consider launching a paid search (pay-per-click) advertising campaign such as Google AdWords to determine what your best keywords might be. This is particularly useful if you are just getting started and don’t know which keywords will work. However, be aware that the cost per click can rise unexpectedly for a variety of reasons.

Please do get in touch if you would like to discuss SEO with us. Our websites are built to the latest standards using the latest techniques and with SEO in mind. Our SEO packages are designed to further optimise a website.

Cookies & Web Tracking: New Regulations

You may have noticed a plethora of cookie warnings on websites recently. A cookie is a text file stored on the user’s computer that can identify them. Generally, cookies can improve the user’s interaction with frequently visited websites such as online supermarkets and booksellers e.g., saving online shopping baskets. However, some feel uncomfortable with organisations gathering and storing information about them, and most web browsers allow people the option to block cookies. However, recent changes in the regulations about cookies now requires websites to make it clear when they are saving a cookie to the user’s computer and to receive “implied consent” – essentially if you do nothing, you are consenting to the use of cookies. The UK implementation of the new directive is led by the Information Commissioner’s Office (ICO) and more information can be found on the ICO website.

Please do get in touch if you would like Lanetech to add a new Privacy and Cookies page to your website (for a small charge) or modify your existing page.

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