We were recently asked about WordPress search engine optimisation (SEO)… Generally, WordPress is considered to be well set up for SEO ‘out of the box’, although there are a number of plugins available that will improve SEO such as WordPress SEO by Yoast. Here we focus on the importance of writing good content and optimising that content for SEO. Optimising images for better SEO is covered in a previous post and I recommend reading Google’s guide for SEO best practices.
- Pick good keywords or phrases. Perhaps the most important SEO factor after creating good content is good keyword research. Keywords are what users type into the search box for their search query. Picking good keywords or keyphrases is an exercise in balancing relevance and volume. Relevance refers to keywords related to your organisation. Volume refers to how many people search for that keyword. Ideally, you want keywords with moderate search traffic.
- Write good content and use those keywords. Providing well-written quality content is the most important factor when it comes to SEO success. Be sure to use a keyword(s) once or twice in each post, assuming they are relevant, and use your keyword or keyphrase in the post title. Best practices include using page headings (H1, H2, H3 etc.) correctly to make it easier for search engines to ‘see’ the main topics.
- Things to avoid! Duplicate or near-duplicate versions of your content across your site; keyword stuffing — focus on the reader not the search engine; embedding text in images for textual content (users may want to copy it and search engines can’t read it).
Please do get in touch if you would like to discuss SEO with us. Our websites are built to the latest standards using the latest techniques and with SEO in mind.