Facebook is celebrating its 10th birthday this week. The social network is worth around £91 billion and is used by 1.2 billion people – according to Bloomberg BusinessWeek that’s almost half the world’s Internet-connected people! Interestingly, the demographic is changing: recent reports indicate a drop in the number of younger users, as they take to new platforms like Snapchat and WhatsApp, and a surge in the number of older users. Recently, Facebook has successfully positioned itself as a mobile company with the majority of its users active on mobile and the majority of its total ad revenue coming from mobile advertising.
While the question of whether Facebook has a future is divisive, it remains the largest social network and should be part of your marketing mix in 2014! Please do get in touch if you would like to discuss social media marketing.