Christmas Jumper to work Day 🙂 For Save the Children.
Lanetech’s blog includes short articles on website design and development, Internet services, SEO and social media. Some of the articles are based around common questions that our clients ask us, and some are just for fun. We hope you find the blog helpful!
We were recently asked ‘what do I need to get a website up and running?’ In response, we compiled the basic steps to website creation, which we thought we would share with our blog readers:
- Register a domain name. You need to choose and register a domain name. The domain name points to the address on the Web server where your website is hosted. You also need to choose domain extensions e.g. .com, co.uk, .uk, depending on your target audience.
- Choose a Web hosting option. The website requires to be hosted (or stored) on a Web server. The website designer/developer can usually arrange suitable Web hosting. See our Internet Services page for more information on web hosting and domain name registration and renewal.
- Website design and build. We would usually recommend a content managed website with a responsive design, giving you the control to manage the content within your website and ensuring it reads well across desktop, tablet and mobile devices. See our Website Design & Development page for more detail on web hosting and domain name registration and renewal.
- Create content. It is important to write/create good content and to optimise that content for search engine optimisation (SEO). SEO refers to the process of improving the position of your website in organic search results e.g. by Google. See our SEO blog category for tips.
- Google Analytics (optional). We would usually recommending adding Google Analytics, which is the industry standard in web analytics. It is a free service that generates detailed statistics about the visitors to a website, e.g. how visitors arrived at your site and how they use your site etc.
Of course, there are many more factors to consider, such as promoting your business online and trading online (eCommerce). Lanetech offers a full website design and development service. Please do get in touch if you would like to discuss a new website or a redesign.
From 14 June to 23 July the Queen’s Baton Relay is travelling the length and breadth of Scotland, inviting everyone to be a part of the celebrations and countdown to the XX Commonwealth Games taking place in Glasgow. Today, the Queen’s Baton Relay took a pit stop at Horizon Scotland, where our office is located, before it moved on through Forres. To follow the baton visit the Queen’s Baton Relay website or visit Twitter at @Batonrelay2014.
At 08:00hrs on 10 June (2014), a new domain name will become available — .uk
The change follows in the footsteps of other countries such as France (.fr) and Germany (.de). The main benefits are: building trust — according to Nominet, 81% of people prefer .uk domains when searching or buying online; and a shorter, snappier domain name that puts focus on the website name. Existing domains such as co.uk and org.uk will continue to operate as they’ve done before. Registering a .uk version of your existing domain name will ensure that another individual or business doesn’t eventually nab it!
Please do get in touch if you are a Lanetech customer and would like to pre-order (or order) a .uk domain. In the meantime, our web services provider has produced the following helpful information about .uks:
- The reservation period for existing customers who already have a .co.uk, .org.uk, .me.uk, .net.uk, .ltd.uk or .plc.uk runs up until 07:59hrs on 10 June 2019.
- Domains registered before 23.59hrs on 28 October will have rights to the equivalent new .uk domain, provided there was no other corresponding .co.uk, .org.uk, .me.uk, .ltd.uk, .plc.uk or .net.uk registered.
- All .co.uk domains registered after 28 October 2013 and before the new .uk domains are launched will also have rights to the .uk equivalent, as long as there is no clash with any existing domains in the following situations: Where there are two or more domains with the same website name, the .co.uk will be offered the .uk equivalent. Where there is no .co.uk, the .org.uk will be offered the new .uk equivalent. Where there is no .co.uk or .org.uk the .me.uk will be offered the new .uk equivalent.
Right to reserve
- New registrations of .co.uk domains made before 08:00hrs on 10 June 2014 (provided that no other equivalent .org.uk, .me.uk, .net.uk, ltd.uk or .plc.uk exists) will get the rights to the new .uk domain.
- After launch on 10 June 2014 any new registrations within the .uk family (e.g. in .co.uk, .org.uk etc.) no longer get automatic rights to register the new .uk domain. So these new .uk domains become available for anyone to register.
- Anyone wanting a new .uk domain, where there are no existing domains with rights, will simply be able to register the new .uk domain.
For more information, please see the officicial.uk launch website.
Lanetech is pleased to now offer our clients requiring a more robust email solution the option to upgrade the email account provided as part of our web hosting service, to an account with more features and benefits through Rackspace UK, a highly regarded IT business, for just £3.00 + VAT per month per email account (paid annually).
The key benefits of the Rackspace account are:
- Less spam: the spam filtering system eliminates 98% of spam
- Less chance of your email being blocked due to blacklisting (see below)
- Robust email virus protection
- 100% uptime guarantee: in other words, your email account will always be accessible via the Internet.
With the standard email solution, some of our clients very occasionally experience (bounce back) messages saying that their mail was not delivered. This is because the IP address of the email server has been blacklisted, usually because of spamming from other companies (or agents) using the same server. Unfortunately, this is unavoidable on a shared server given the very high level of spam generated on a daily basis and the problem is time-consuming to resolve. However, Rackspace use a server for email only (i.e. not websites), and employ stricter policies, both of which greatly reduce the likelihood of your email not being delivered due to blacklisting.
Please do get in touch if you would like to discuss upgrading your email account.
We are pleased to announce that a new blog for Simmons Gallery, set up by Lanetech, has gone live!
Simmons Gallery is an online business trading historical and modern medals. The business owners wanted a blog to complement their website, which was designed and developed by Lanetech last year. Lanetech sourced a smart, simple theme for blogs from WordPress and styled and configured it to match the design of the Simmons Gallery website, as the most cost-effective and secure solution. The theme design is responsive: it automatically adapts to the size of screen that the user is accessing the website on, meaning that the blog will look good and read well across desktop, tablet and mobile devices. Responsive design is becoming more and more popular because mobile Internet usage is exploding; rather than tiny text and buttons, and the need to constantly zoom in and out of content, responsive design automatically resizes content to keep it readable and navigable, improving the user experience.
We are always happy to be contacted to discuss ideas and prices for a new website or a website refresh — phone 01309 678149 or email firstname.lastname@example.org. Our team is dedicated to delivering high quality results at competitive prices!
We are delighted to announce that the new website for Highland Blindcraft in Inverness, developed by Lanetech, has gone live!
Highland Blindcraft is a bed and mattress manufacturer that offers supported employment to visually impaired and disabled people. The new website was built using WordPress Content Management System and WooCommerce eCommerce Toolkit to allow visitors to make purchases online. The website uses high quality photography and video to showcase the range of hand crafted beds and mattresses, and the highly skilled Highland Blindcraft team, which includes blind, visually impaired and disabled people. Features include a responsive design that reads well on mobile devices; special offers flagged on the homepage; a homepage image slider; and related products displayed on individual product pages (for upselling).
Please do get in touch if you are considering updating your website. Our websites are built to the latest standards using the latest techniques.
We were recently asked about WordPress search engine optimisation (SEO)… Generally, WordPress is considered to be well set up for SEO ‘out of the box’, although there are a number of plugins available that will improve SEO such as WordPress SEO by Yoast. Here we focus on the importance of writing good content and optimising that content for SEO. Optimising images for better SEO is covered in a previous post and I recommend reading Google’s guide for SEO best practices.
- Pick good keywords or phrases. Perhaps the most important SEO factor after creating good content is good keyword research. Keywords are what users type into the search box for their search query. Picking good keywords or keyphrases is an exercise in balancing relevance and volume. Relevance refers to keywords related to your organisation. Volume refers to how many people search for that keyword. Ideally, you want keywords with moderate search traffic.
- Write good content and use those keywords. Providing well-written quality content is the most important factor when it comes to SEO success. Be sure to use a keyword(s) once or twice in each post, assuming they are relevant, and use your keyword or keyphrase in the post title. Best practices include using page headings (H1, H2, H3 etc.) correctly to make it easier for search engines to ‘see’ the main topics.
- Things to avoid! Duplicate or near-duplicate versions of your content across your site; keyword stuffing — focus on the reader not the search engine; embedding text in images for textual content (users may want to copy it and search engines can’t read it).
Please do get in touch if you would like to discuss SEO with us. Our websites are built to the latest standards using the latest techniques and with SEO in mind.