Google and SSL (Secure Sockets Layer)
You may have noticed that some website URLs start with ‘http’ while others start with ‘https’. The extra ‘s’ means that the website uses a technology called SSL (Secure Sockets Layer). SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser, such as personal data or credit card information, remains private and cannot be accessed by cyber criminals. An SSL certificate is necessary to create a SSL connection.
Why do you need to worry about SSL?
Security is a top priority for Google. With the release of Google’s Chrome v62 browser, if your website doesn’t have an SSL certificate, Google displays a ‘Not Secure’ in the URL bar. Conversely, with an SSL certificate, your website visitors will see visuals like a lock icon or green address bar that indicates well-trusted encryption is in use. Further, Google uses https as a ranking signal, so a SSL certificate will give your website a slight ranking boost. Note however that if you migrate your site from http to https, Google treats this as a site move with a URL change. This can temporarily affect some of your traffic numbers.
Please do get in touch if you would like Lanetech to purchase and install a SSL certificate for your website. Note that the certificate will need to be renewed each year. The cost is £100 + VAT per year.