Responsive Web Design

What is Responsive Web Design?

Responsive web design makes websites look good across all devices: desktop, laptop and mobile (smartphones and tablets). It does this by resizing or moving content to suit the screen size of the device that the website is being viewed on—rather than forcing visitors to zoom in to see any of the content. For example, on a smartphone visitors would see content shown in a single column view, whereas the same content might be shown in two columns on a desktop or laptop device.

Why is it Important?

Responsive web design has been the industry standard for several years. It is especially important today, now that more websites are being viewed on mobile devices than on desktop and laptop devices. According to Ofcom, two-thirds of UK adults (66%) say they go online using their smartphone and about one in ten (8%) only use a smartphone to go online. A recent article by the BBC reported that smartphone sales are now also booming with older adults (55+).

Will it Affect My Ranking on Google?

Google has previously said that content that is not deemed ‘mobile-friendly’ will not rank as well on Google. As more and more people use their mobile devices to search online, Google is introducing a ‘mobile-first’ index of search results. With the move towards prioritising mobile-friendly websites, Google recommends websites have a responsive design.

How Do I Get a Responsive Web Design?

Lanetech is experienced creating websites with a responsive design. We typically use WordPress Content Management System and a WordPress theme. Themes determine the appearance (styling) of the website. We work with clients to select a suitable theme from the many that are available, and provide basic training on WordPress and how to update the content of the website. Please do get in touch if you are considering updating your website — phone 01309 678149 or email